Toyota Brand Awards & Accolades
When you invest in a new vehicle, it means something to know that industry experts and automotive authorities have already validated your choice. Toyota has built a reputation on reliability, resale strength and dependable engineering, and the recognition keeps rolling in year after year. The team at Bert Ogden Toyota is proud to represent a brand that earns top honors across cars, trucks, SUVs and hybrids alike.
As a proud member of the Bert Ogden Auto Group, we combine an accolade-rich lineup with a customer-first philosophy right here in the Rio Grande Valley. We make it easy to browse, compare and drive home in a new Toyota that has already proven itself on the national stage.
Bert Ogden Toyota Wins the 2025 Toyota President's Award
The recognition doesn't stop at the vehicles we sell. For the fifth year in a row, Bert Ogden Toyota is a proud winner of the prestigious Toyota President's Award. We're honored to have received this distinction in 2021, 2022, 2023, 2024 and 2025.
Every year, Toyota recognizes its most exceptional dealerships with the distinguished President's Award. Earning this honor means we're acknowledged as a Toyota dealer that excels in every facet of operation, whether that's sales, service or customer satisfaction. The award symbolizes our commitment to going above and beyond at each and every customer touchpoint.
We want to thank all of our amazing customers for helping us earn this recognition, and we reaffirm our dedication to satisfying every driver from the moment you step onto our lot. Feel free to visit us anytime for all of your Toyota needs, as our expert staff and factory-trained technicians are ready to take care of whatever your vehicle may require.
Toyota Brand Awards That Set the Standard
It's an award-winning family, and we couldn't be prouder to share the honors Toyota has collected as a brand. These accolades reflect the long-term value and trustworthiness that Rio Grande Valley drivers count on.
Here are a few of the brand-wide distinctions Toyota has earned:
- KBB® Best Resale Value Award - Toyota has the best resale value of all brands for 2024, according to Kelley Blue Book®
- Most Trusted Brand - Toyota is Kelley Blue Book® Most Trusted Brand for 2023
- 5-Year Cost to Own Award - Toyota received the lowest 5-Year Cost to Own award for overall brand in 2023, according to Kelley Blue Book®
- Best Overall Truck Brand - Toyota won the 2023 Brand Image Award for Best Overall Truck Brand, according to Kelley Blue Book®
These honors underscore why so many Harlingen drivers choose Toyota when they want a vehicle that holds its value and delivers peace of mind for years to come.
Individual Toyota Model Awards
01
Award-Winning Toyota Camry
The midsize sedan segment is fiercely competitive, and the Toyota Camry continues to rise above the pack. Blending efficiency, comfort and everyday practicality, this sedan has earned recognition that reinforces its status as a smart choice for commuters and families throughout the Rio Grande Valley.
Consider what the latest Camry has achieved:
- 2026 Toyota Camry - awarded the 2025 IIHS Top Safety Pick+
- 2026 Toyota Camry - named the Best Midsize Car by Kelley Blue Book®
From its refined ride to its impressive safety credentials, the Camry proves that a sedan can offer both dependable performance and real peace of mind.
02
Award-Winning Toyota Tundra
The Toyota truck lineup carries a legacy of toughness, and the honors keep piling up, especially for the latest Tundra.
Here's what the Toyota Tundra has been recognized for recently:
- 2025 Toyota Tundra CrewCab - an IIHS Top Safety Pick+
- 2025 Toyota Tundra - named Best Resale Value in its class by Kelley Blue Book®
- 2025 Toyota Tundra - Best Resale Value: Top 10
03
Award-Winning Toyota Tacoma
The accolades don't stop with the full-size Tundra. The Toyota Tacoma was named Truck of Texas for the second year in a row at the Texas Auto Writers Association Annual Truck Rodeo. The fourth-generation Tacoma made history when it became the first midsize pickup to win the Texas Auto Writers Association (TAWA) Truck of Texas, and it topped itself in 2026 as a back-to-back winner at the 32nd annual Texas Truck Rodeo event.
This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the Toyota Tundra earning honors in 2022 and 2024.
Award-Winning Toyota Camry
The midsize sedan segment is fiercely competitive, and the Toyota Camry continues to rise above the pack. Blending efficiency, comfort and everyday practicality, this sedan has earned recognition that reinforces its status as a smart choice for commuters and families throughout the Rio Grande Valley.
Consider what the latest Camry has achieved:
- 2026 Toyota Camry - awarded the 2025 IIHS Top Safety Pick+
- 2026 Toyota Camry - named the Best Midsize Car by Kelley Blue Book®
From its refined ride to its impressive safety credentials, the Camry proves that a sedan can offer both dependable performance and real peace of mind.
Award-Winning Toyota Tundra
The Toyota truck lineup carries a legacy of toughness, and the honors keep piling up, especially for the latest Tundra.
Here's what the Toyota Tundra has been recognized for recently:
- 2025 Toyota Tundra CrewCab - an IIHS Top Safety Pick+
- 2025 Toyota Tundra - named Best Resale Value in its class by Kelley Blue Book®
- 2025 Toyota Tundra - Best Resale Value: Top 10
Award-Winning Toyota Tacoma
The accolades don't stop with the full-size Tundra. The Toyota Tacoma was named Truck of Texas for the second year in a row at the Texas Auto Writers Association Annual Truck Rodeo. The fourth-generation Tacoma made history when it became the first midsize pickup to win the Texas Auto Writers Association (TAWA) Truck of Texas, and it topped itself in 2026 as a back-to-back winner at the 32nd annual Texas Truck Rodeo event.
This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the Toyota Tundra earning honors in 2022 and 2024.
Experience Award-Winning Toyota Models in Harlingen, TX
Reading about accolades is one thing; feeling the difference from behind the wheel is something else entirely. We invite you to test-drive these celebrated models and discover firsthand why Toyota keeps outperforming expectations across every segment. From the refined Camry to the mighty Tundra, there's an award-winning Toyota waiting for you. You can apply for financing to make your next Toyota truck, SUV or sedan more attainable than ever.
Ready to learn more? Contact Bert Ogden Toyota to ask about availability, schedule a test-drive or explore your options. Visit our showroom in Harlingen, TX, and find out what it feels like to drive a recognized segment leader from a 5-time President's Award-winning dealership.
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